GDPR

I. Basic provisions

1. The controller of personal data pursuant to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: “GDPR”) is From Czech s.r.o., ID 08097160, with registered office at Vodňanská 1018/10, České Budějovice 370 11.

2. The contact details of the controller are

Address: Vodňanská 1018/10, České Budějovice 370 11

Email: info@jeztomarket.cz

Phone: +420 603 248 457

3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

4. the controller has not appointed a data protection officer.

II. Lawful basis and purpose of the processing of personal data

1) The lawful reason for processing personal data is

performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR,
the fulfilment of a legal obligation of the controller pursuant to Article 6(1)(c) GDPR,
the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services.
2) The purpose of the processing of personal data is

to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or its performance by the controller,
the fulfilment of legal obligations towards the State,
sending commercial communications and carrying out other marketing activities.
3) There is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR. You have given your explicit consent to such processing.

III. Data retention period

1) The controller stores personal data for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from this contractual relationship (for 15 years from the termination of the contractual relationship).
for the period until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years if the personal data is processed on the basis of consent.
2) After the expiry of the retention period, the controller shall delete the personal data.

IV. Recipients of personal data (subcontractors of the controller)

1) Recipients of personal data are persons

involved in the delivery of goods/services/payments under the contract,
providing website (WordPress) and other services in connection with the operation of the e-shop,
providing marketing services.

2) The controller intends to transfer personal data to a third country (non-EU country) or an international organisation. The recipients of personal data in third countries are mailing service providers / cloud service providers.

V. Personal data processors

1) The processing of personal data is carried out by the controller, but personal data may also be processed for the controller by the following processors:

Ecomail service provider,
Facebook, Google, Seznam, Youtube.
Possibly another provider of processing software services and applications, which are not currently used by the controller.

Lessons on using Facebook pixel and advanced pairing

On our website, we use the Facebook pixel advertising tool from Facebook Ireland, Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for the following purposes:

To measure and analyse activity on our website
Targeting and measuring Facebook ads
Advanced matching

The Facebook pixel allows us to measure and better understand the actions that visitors take on our website. With this information, we can better target our ads so that only the relevant ones are really shown, and then we can measure and analyze them. In addition, this tool allows us to set up so-called advanced matching. This works so that we can pass certain data about our website visitors to Facebook to further improve the relevance of our ads. Before this data is sent, it is encrypted (hashed) to ensure maximum protection. However, Facebook may pair it with users of this social network, specifically for the purpose of targeting our advertising. The data that we pass on to Facebook in this way is the data that you enter into the forms on our website (e.g. order or contact form, etc.).

In the case of a transfer of personal data, Facebook becomes an additional controller, otherwise it is our processor. All information on the processing of personal data by Facebook can be found here: https://www.facebook.com/privacy/explanation nebo prostřednictvím vlastních uživatelských účtů.

Facebook pixel processes data from our website using marketing cookies. You can adjust the cookie settings on our website via the cookie bar or via your browser. Information on how Facebook works with cookies can be found at the following address: https://www.facebook.com/policies/cookies/. In addition, you can also modify the individual cookie processors, for example, here: https://www.youronlinechoices.com/cz/.

VI. Your rights

1) Under the terms of the GDPR, you have

the right to access your personal data in accordance with Article 15 of the GDPR,
the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR,
the right to erasure of personal data pursuant to Article 17 GDPR,
the right to object to processing under Article 21 GDPR,
the right to data portability under Article 20 GDPR; and
the right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article III of these terms and conditions.

2) You also have the right to lodge a complaint with the Data Protection Authority if you believe that your right to data protection has been violated, or to take legal action.

VII. Personal Data Security Terms and Conditions

The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.
The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular passwords, antivirus, encryption, backups.
The controller declares that only persons authorised by it have access to personal data.

VIII. Final Provisions

By submitting an order from the online order form, you confirm that you are aware of the terms of the privacy policy and that you accept it in its entirety.
You agree to these terms and conditions by ticking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller.

These terms and conditions shall take effect on 8.3.2024.